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When W+K digital strategist Dan Viens challenges you to a race, you accept – even though you know you’re going to lose (you really don’t want to mess with Dan Viens)…and even if you’re television talk show host Jimmy Fallon.
Yesterday, Jimmy Fallon moderated a panel at South by Southwest Interactive, “Digital Sport: Know More, Do More” featuring Stefan Olander (VP, Digital Sport, Nike), Fred Santarpia (General Manager, VEVO), Andrew Wilson (EVP and Head of EA Sports) and Olympic Gold and Silver medalist Allyson Felix.
During the Q&A after the panel discussion, digital strategist Dan Viens noted that most people were asking lots of data- and technology-focused questions, but no one was asking questions of the Olympian on stage.
Viens stood up at the mic and challenged Fallon to a race, the winner of which could then run against Allyson; Fallon accepted.
One of the panelists counted down, and Viens and Fallon sprinted down the 700 ft. aisles. Fallon stopped in the middle to kiss a woman in the audience, and Viens emerged as the triumphant winner, of both the foot race and of facial hair prowess.
“I beat him, and we hugged,” Viens said. “He said, not only did I beat him, but I had a much better beard than he could grow.”
As anyone who has witnessed the majesty of Viens’s beard can attest, this is just and true. And how has Fallon handled his defeat?
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Challenge accepted, Jimmy.
